Sometimes one size doesn't fit all which is why we offer personalized nutrition.  There are many dogs and cats that require special diets with unique ingredients and/or formulations to meet their health needs.  Some owners want the convenience of having us figure out the comprehensive dietary requirements for their dog or cat, professionally managing their pet’s diet to achieve peak health.  And others just want things that aren’t listed ‘on the menu’.  

As with all of our food, we only select the highest-end ingredients for a species appropriate diet.  Organic, non-GMO, hormone free, and humanely raised products are used.   

This is something other food manufacturers can’t provide: variety in perfect food every week.  For example, if the lamb doesn’t look ideal or it’s out of season when we’re shopping, we’ll pass it up, substituting with something else that fits your pet’s needs equally well.   

If your pet doesn't require a fixed formulation, we'll vary each week with recipes using the highest quality ingredients gives your pet something different to eat: new flavors and smells, making meal-time more interesting and satisfying.  This approach also reduces the chance allergies will develop, giving better nutrition through a broader ever-changing nutrient profile.  It’s what would happen in the wild — there’s no way they’d eat the same food, every meal, for months or years. 

We control every ingredient in every meal we make.  If your cat has a chicken sensitivity or allergy, health concern, special need, we can easily formulate a diet without those ingredients or adjust ingredients to suit.  If you don’t want your dog eating a particular protein, just mention that in the NOTES during checkout, and we’ll use a substitute.

About half of our Custom customers have pets with some kind of ailment.  Pancreatitis, kidney disease, cancer, IBD/IBS, food sensitivities/allergies, liver and bladder issues, itching, weight issues, cancer, and more.  We are able to successfully provide food, herbs, and an overall holistic approach that manages those issues.  We can take recommendations from your vet, in fact we often work with your vet to build very specific formulations, including following traditional Chinese veterinary medicine.

For the  custom meals we'll need to do a background on your pet.  If your pet is healthy, it's short and easy.  If your dog or cat has health issues it'll be more in depth.  Once we receive the order we'll send you a list of questions that will help us design a meal for your cat or dog.

A custom menu is sent with your order, so you know exactly what's in your pet's food.  Here are EXAMPLES of what you can get with custom meals.  


Order the amount of food you want eg 5lbs, 10lbs, 30lbs.  When we do the background we'll suggest the correct portion size.  Then we'll send you that portion size for the amount of food purchased eg, 8oz portion size would yield twenty 8oz portions from a 10lb purchase.  You can request up to 4lbs in one bag if you like -- we have some customers that need to feed multiple large dogs -- and as small as 4oz for the smallest pets.

The depth of the dietary consultation varies with the amount of food in your order.  You will receive a questionnaire to create a background no matter how much you purchase.  Then we'll design your food.

1lb-4lbs: Basic.  We’ll help figure out a dietary strategy for you.  Proteins to use or avoid, meal portion size, and general diet advice.

5lb-9lb: Intermediate.  The Basic, plus analysis of specific nutrient requirements, diet design for specific health needs, occasional consultation.

10lb+: The Intermediate, plus herbal analysis and frequent consultation.

NOTE: cost decreases with increased quantities, a subscription, and optimizing your shipping.

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